Co-founder & Director
Co-founder & Director
Madeleine has over seven years’ experience working within international communications consultancies, advising private and listed clients in the UK and internationally, across a broad range of issues. During her career in consulting, Madeleine has worked across multiple industries including retail and consumer, support services, professional services, financial services and engineering. Madeleine joined the SIFA Strategy team in early 2017.
Madeleine advises senior management and Boards on stakeholder engagement, reputation management, and corporate narrative, and provides strategic advisory on communications issues including capital markets activity and crisis work. Madeleine’s experience includes in-depth stakeholder measurement programmes, stakeholder mapping, corporate profile raising, financial calendar management and transaction communications support across M&A, IPOs and fundraisings.
Madeleine, a Swedish national, has an International Business degree from the European Business School.
Edward has held senior roles across diverse sectors including mining, oil and gas, communications, government and media. He specialises in reputation management and strategic communications; public policy and political risk; license to operate; strategy and governance and international economic development issues. He has extensive experience of working with governments, companies and civil society on the development of international best practices.
Among other responsibilities, Edward is currently Chairman of the Institute of Business Ethics; Principal Senior Adviser at Critical Resource Ltd; Board Member and Chair of the Programme Committee of Care International UK; and a Visiting Fellow, Cranfield School of Management.
Edward was previously Senior Adviser to the World Gold Council and Executive Vice President, Anglo American, where he was responsible for communications, political risk, social development and the creation of and compliance with the Anglo American 'Good Citizenship' Business Principles. He was formerly Special Adviser to Rt Hon Douglas Hurd as Foreign Secretary and Home Secretary; Managing Director, Hill & Knowlton; and Executive Director, Corporate Communications for British Satellite Broadcasting
Edward graduated in Law at Oxford University.
As a senior adviser and a Director of Reputation Research at YouGov, Oliver has collaborated with members of the SIFA team for over five years. Oliver set up and continues to run YouGov's Reputation Research practice, providing international studies for governments, blue chips, and agencies, focusing on measuring and developing organisational reputation.
Previously Oliver set up a dotcom media business, and was a client-side researcher working with major media organisations including Channel 4, GCAP, mediaedge and The Guardian/Observer. Oliver has a Business Studies degree from Sheffield University and a post-graduate diploma from the Chartered Institute of Marketing.